Best Practices Videos

Video – Partner Marketing: A Transformative Strategy for Business Growth – Part 3

Partner marketing is a strategic collaboration between businesses that offers numerous advantages, including expanded reach, improved brand visibility, reduced costs, shared risks, and fostered innovation. Identifying the right partners is crucial and should be based on alignment with products or services, reputation, and reach. Partner marketing campaigns can be categorized into three types: marketing to partners, marketing with partners, and marketing through partners.