Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – 7 Critical Factors for a Successful Partner Recruitment Program
This video outlines seven critical strategies for effective partner recruitment in channel marketing. It emphasizes understanding current partners, creating a targeted partner list, crafting compelling messages, viewing recruitment as a long-term goal, simplifying the onboarding process, respecting the decisions of potential partners, and supporting new partners. These elements are key to building a successful, collaborative network of partners in the business world.
