Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Top 10 Partner Relationship Management Trends to Watch in 2024
The PRM landscape is undergoing a revolution in 2024, driven by major global trends such as the economic climate, the role of AI, and the evolving geopolitical landscape. Businesses need to adapt their Partner Relationship Management strategies to these trends, focusing on glocalization, technology, visibility, and control. In the American context, political and social trends such as the presidential election and the focus on health and wellness will also shape PRM strategies. The future of PRM is about adaptability, collaboration, and strategic insight, and businesses that embrace these trends will be the ones to succeed.
