Best Practices Videos

Video – Must-Haves of Through Channel Marketing (TCMA) Automation

This video outlines the crucial elements of Through-Channel Marketing Automation (TCMA). It emphasizes the importance of TCMA in partner marketing, detailing its core modules like content and user management, partner profiling, lead generation tools, CRM integration, and analytics. It highlights the need for co-branding, efficient resource allocation, and ROI tracking to enhance partner engagement and marketing effectiveness, suggesting the selection of a comprehensive TCMA vendor for better outcomes.