Best Practices Videos

Video – Why CRM Don’t Work as Partner Relationship Management Systems

CRM systems, designed for direct sales and customer management, struggle in channel management due to their limited capabilities in handling the complexities of partner relationships. In contrast, Partner Relationship Management systems are specifically crafted to manage the nuances of channel marketing. They efficiently handle partner recruitment, engagement, enablement, and management, areas where CRMs lack functionality. PRM solutions, such as those offered by ZINFI, provide comprehensive tools and infrastructure necessary for effective partner management and channel marketing, addressing the gaps present in traditional CRM systems.