Why Read This Guide?
When building a high performing channel, one of the most important things to consider is that channel partners do not have in-house marketing resources and expertise. An organization rolling out channel marketing automation truly needs to deploy partner marketing concierge capabilities and support to help guide the partner’s marketing efforts. This Guidebook focuses primarily on various aspect of channel marketing automation and partner marketing concierge capabilities needed to enable partner globally and increase channel program ROI. We hope you will walk away with pragmatic ideas that you can start implementing today to make a sustainable difference in your organization.