Collaborating with Distributors to Build Ecosystems with Larry Walsh: Chapter 1
Chapter 1: What is a Partner Distribution Ecosystem?
Today’s partner ecosystem management should now be labeled Ecosystem 6.0 as it has been a force for six decades. Distributor marketing and management have always been at the heart of ecosystems as its core value is interoperability and collaboration in addition to the enhancement of value by combining complimentary products and services. The case discussed here, is not so much as is an ecosystem, but how to get the most out of one.