Collaborating with Distributors to Build Ecosystems with Larry Walsh: Chapter 4
Chapter 4: Device-centric Distribution vs Cloud-centric Offerings
Good distributors have solid relationships, and this is the foundation of everything. They have developed huge amounts of capabilities in business intelligence. Ultimately, they understand the sales environment, along with the opportunities and challenges. They have developed capabilities for training & enablement, integrating marketing agencies and marketing support to and through partners. They have evolved. Tune in to hear more from Larry & Sugata on how distribution is supporting new business models, and how they are becoming a massive support system for everything Cloud.
