ZINFI Releases Its Latest Complimentary Best Practices Guidebook: “The Ultimate Guide to Channel Partner Management”

New guidebook is a comprehensive and practical guide to nearly every facet of partner management, responding to common questions from business professionals with precise answers and practical advice.

Pleasanton, CA — January 03, 2024 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide — The Ultimate Guide to Channel Partner Management — is now available as a complimentary downloadable eBook. Among the most comprehensive and practical guides to partner management, the guidebook was designed to help organization of all sizes and in every industry learn how to unlock new markets, innovate faster, and deliver better customer experiences.

The Ultimate Guide to Channel Partner Management consists of 10 detailed chapters based on common questions from business professionals, including:

What Are the Different Types of Channel Partners?
How to Find and Recruit Channel Partner
What Are the Benefits of Having Channel Partners?
How to Choose the Right Channel Partners for Your Business
How to Get Started with Channel Partnerships
How to Align Partners with Overall Business Strategy
What Are the Challenges of Managing Channel Partners?
How Do We Evolve Channel Partnerships over Time?
What Are the Best Practices for Channel Partnership Management?
What Are the Future Trends in Channel Partnerships?

“We know that effective partnerships can significantly extend a company’s market reach, enhance product distribution and fortify its competitive edge,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “Channel partners are not just another route to market. Indeed, they are a strategic asset that, when managed well, can become a source of sustained competitive advantage. But what exactly constitutes a channel partner, and how can a business harness a robust network of partners to realize its full potential? We created this new guidebook to provide detailed answers to a whole host of questions like these that people ask us every day as they try to understand how to unleash the power of partner relationships and partner ecosystems. The future of channel partnerships is bright, and this guidebook is just what business executives and marketing professionals need to prepare for a world of opportunity.”

The Ultimate Guide to Channel Partner Management can be downloaded here: https://www.zinfi.com/guidebooks/channel-partner-management-ultimate-guide/.

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Winter 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

Media contact:
Melissa McNeil,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. is a leader in the partner relationship management (PRM) SaaS application space, providing a comprehensive suite of tools that deliver a hyper-personalized partner journey and enhance the performance and profitability of enterprises operating within partner ecosystems. The ZINFI platform offers six core sets of integrated applications – onboarding, enablement, marketing, selling, incentivization and growth acceleration – which together enable enterprises to amplify their brand reach and achieve profitable growth. Our PRM solutions are deeply rooted in workflow automation, third-party integrations for comprehensive data aggregation, and advanced reporting and analytics, offering brands unprecedented visibility and control. The result is a flexible platform that not only adapts to the unique contours of each brand’s strategy, but also anticipates the evolving needs of its partners, ensuring a future-proof solution in a rapidly changing digital marketplace.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.