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ZINFI Releases Complimentary Best Practices Guide on Mastering Partner Management

ZINFI Releases Complimentary Best Practices Guide on Mastering Partner Management

Free guidebook offers a comprehensive overview of the profession, providing insight and guidance on career opportunities, specific job roles, compensation, required skillsets, the role of technology and AI, and much more

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Pleasanton, CA — September 07, 2023 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide, Mastering Partner Management, is now  available as a complimentary downloadable eBook. The new guidebook is designed to provide valuable insights and practical advice for just about anyone who is interested in a career in partner ecosystems, including newcomers to the field as well as seasoned professionals with years of experience.

Mastering Partner Management is divided into two parts. Part I consists of seven chapters that together provide a comprehensive overview of the field of partner management. Topics include career opportunities, how partner management is structured in large corporations, an overview of job roles, compensation in partner management from a global perspective, the skills required for effective partner management, the role of emotional intelligence, and the future of partner management in an AI-driven economy.

Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Partner Management (UPM), providing an overview of the core and expanded modules that are part of ZINFI’s integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM).

“Partner ecosystems have evolved recently to become huge drivers of commercial activity across a very broad range of industries,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “Because of the increasing importance of business partnerships, partner management has emerged as one of the most exciting and dynamic career paths for both young and experienced professionals. It encompasses a wide variety of skills and activities, ranging from sales and marketing, technology expertise and relationship management to strategic planning — and it’s a field that is changing constantly and growing rapidly. There are immense opportunities for individuals who are adaptable and eager to learn. Our hope is that this guidebook will provide readers with a deeper understanding of the profession, help them develop better and more relevant skills, and give them the tools they need to chart a new and fulfilling career path.”

Mastering Partner Management: Best Practices Guide can be downloaded here: https://www.zinfi.com/guidebooks/mastering-partner-management/.

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Summer 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

Media contact:
Melissa McNeil,
[email protected]


About ZINFI Technologies

ZINFI Technologies, Inc. the leader in Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle through four core state-of-the-art SaaS applications — affiliate marketing management automation, partner relationship management automation, partner marketing management automation and partner incentives management automation. In 26 countries, these four core UPM SaaS applications are also locally supported by ZINFI’s global marketing services team members.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

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