ZINFI and SiriusDecisions Host Channel Marketing Webinar on Integrated Marketing Tactics

Vendors selling through the channel will learn how to drive demand globally using a channel marketing management platform with integrated marketing tools.

Pleasanton, CA – November 9, 2016 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, and SiriusDecisions, Inc., the leading global business-to-business (b2b) research and advisory firm, today announced they will offer a free webinar entitled Integrated Marketing Tactics to Build Partner Pipeline to be held Wednesday, November 30, at 10–11 am PST. Attendees will be guided step-by-step through the complexities of driving demand through a global distributed partner network. They will learn how to execute an integrated marketing plan, and leverage channel marketing tools and best practices to grow their partners’ pipelines globally.

Speakers include Mike Chantigian, ZINFI’s Director of Business Development, who will provide a brief introduction; Cathy Contreras, Senior Analyst at SiriusDecisions, who will present “Integrated Marketing Overview”; and Chris Field, ZINFI’s Director of Worldwide Marketing, who will speak on “Multi-Partner Demand Generation.” At the end of the webinar, Mike Chantigian will host a Q&A session.

“Channel marketing on a global level can be an extremely complex undertaking,” said Sugata Sanyal, founder and CEO of ZINFI. “Fortunately, there are concrete steps any organization selling through the channel can take to ensure they have the right approach and the right toolset to drive demand among hundreds or even thousands of partners across multiple geographies. This webinar should provide insights for anyone interested in improving their organization’s channel marketing practices and programs and getting measurable results, whether they are new to channel marketing or highly experienced professionals.”

Find more information about channel marketing and ZINFI’s Unified Partner Management Platform, or download a copy of our best practices guide on Unified Partner Management.

About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform.

Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels.

ZINFI’s state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

For more information about ZINFI’s Unified Partner Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.