Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – How to Drive Partner Collaboration Using an Affiliate Marketing Tool
Affiliate marketing is playing an increasingly important role in partner ecosystems, and businesses are discovering they need a dedicated tool to manage the complexity of these relationships. In this video, we discuss a number of key areas of collaboration between businesses and affiliate marketers, including marketplaces, onboarding, personalization, promotion, performance, payment and analytics. An affiliate marketing tool should have robust features to manage these activities in order to ensure effective collaboration between businesses and their affiliate partners.
