With a channel incentives program in place, your partners will make sure they’re on board and fully motivated to sell. The most successful incentive programs are simple yet engaging, designed to increase your partners’ knowledge and confidence to increase your sales and market share while rewarding them for a job well done. A good incentives program also helps improve your brand interaction and leads to even more loyalty on the partners’ end. This guidebook explains everything you need to know about managing incentives programs and achieving positive return on investment.
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Synopsis of Core Sections
Overview of Partner Incentives Management: Why do most MDF marketing programs fail? Why don’t more partners participate in partner incentives programs? How can you drive partner engagement and sales by providing the right rewards? Some partner incentives programs are better than others, and this guidebook is designed to help you understand what works and where organizations can get off track.
In addition to providing numerous partner incentives best practices and practical advice based on years of experience working with vendor organizations across the world, this guidebook explains what tools and technology are necessary to manage incentives programs efficiently and cost-effectively.
Modular: ZINFI’s Partner Relationship Management (PRM) comes with a comprehensive set of 12 individual modules, including partner recruitment, onboarding, training, marketing enablement, sales enablement and incentives management. But you can pick and choose what you need. Start automating your channel activities based on the defined processes you have today. As you define more channel programs, policies and processes, the platform grows with you at no additional cost.
Adaptive: ZINFI’s PRM platform can be quickly configured to fit into your existing infrastructure and connect to other available sub-systems. It also gives you the flexibility to change or modify the platform based on your regional and global needs. You can create different workflows in different regions, tailoring your channel management approaches around the world based on local needs.
Intelligent: ZINFI’s PRM platform gives you an integrated, 360-degree view of your channel programs, policies and processes to drive your partner performance. The more modules you turn on, the better business intelligence you can gather and correlate programs and policies with high-performing partners and partner tiers. This intelligent approach to channel management enables you to optimize efficiency, performance and ROI across your partner network.