Why Read This Guide?
For organizations marketing and selling in a channel environment, the partner portal is a primary means of communicating with partners and providing them with the tools they need to create awareness of your solutions, generate leads and close deals. Unfortunately, most partner portals fail to deliver on their promise, and many partner organizations don’t use them regularly, if at all. Vendors looking to boost their partners’ engagement with the portal need to plan carefully, keep portal content well-organized and constantly manage the portal as it changes.
The Partner Portal Best Practices guidebook is designed to serve as a valuable resource for vendors who wish to take a more structured approach to managing their portal. In it, you will learn about the most important tools and features a portal should have, where partner portal technology is headed, how to inform partners of the portal’s benefits and important metrics for assessing your portal’s effectiveness.