Navigating Hyper-scaler Ecosystems: Strategies for Success
In this podcast discussion between Sugata Sanyal, CEO of ZINFI, Jay McBain, Chief Analyst at Canalys, and Darryl Oliver, Director of Ingram Micro Cloud, they explore the evolving landscape of hyper-scaler ecosystems and their impact on the channel. They emphasize the importance of understanding the dynamics of cloud platforms, the need for trusted advisors and partners, and the role of automation in streamlining vendor and partner engagements.
About Feet on the Street Podcast Series:
ZINFI’s Feet on the Street Podcast Series consists of educational conversations with influencers, industry leaders, and channel executives across the world.
Video Podcast: Navigating Hyper-scaler Ecosystems: Strategies for Success
Jay McBain, Canalys’ chief analyst, and Darrell Oliver, Ingram Microcloud’s director, analyze how hyperscalers like AWS, Microsoft, and Google have transformed the tech landscape with scalable cloud solutions. They also discuss the role of SaaS players, partners, and alliances, highlighting how Ingram Micro bridges the digital gap by offering solutions through its partner ecosystem.
Jay McBain examines the diverse hyperscaler ecosystems of Microsoft Azure, AWS, and Google Cloud, underscoring their economic value and multi-layered nature. Darryl Oliver highlights the rapid growth of cloud trends, while Jay McBain emphasizes the importance of distributor-led channel orchestration for successful customer outcomes. The hyperscaler marketplaces are projected to transact $45 billion by 2025.
The discussion focuses on the strategies and challenges in creating a successful vendor and partner engagement ecosystem. Darryl Oliver stresses the importance of understanding potential partners’ technology, transaction models, and channel readiness. He emphasizes that leveraging platforms, scalability, and effective partner relationship management are critical for long-term success.
Partner Onboarding: Best Practices
A Guide to Develop an Efficient and Automated Program
Download this Guidebook to learn how to develop an efficient, automated program that quickly engages and enables new partners.GET THE GUIDEBOOK