To be successful, any partner program requires several key elements. It requires a structured channel program. It requires clear channel policies so partners know exactly what they need to do to perform successfully and how their performance is going to be measured and rewarded. It requires clear programs that address both technical and non-technical aspects of the channel program. Finally, a successful partner program requires a platform that enables a comprehensive, unified approach to channel management.

Partner Relationship Management

A best-of-breed partner relationship management (PRM) platform can make a huge difference for companies marketing and selling through a global partner network. Organizations that deploy point solutions to create a partner portal or partner management system are likely to regret it in the long run. They will spend a lot more money, end up with a patchwork of applications, and offer a far inferior partner experience and business result. With ZINFI’s PRM platform, you can recruit, onboard, train and manage your partners globally to drive profitable growth. You can increase your channel ROI with dynamic visibility into what is working and what is not. Our PRM platform will quickly identify partners who are on track to become high performers and partners who need extra help. You can enable your regional and field organizations with better visibility, reduce your internal management costs by eliminating redundant steps, and automate day-to-day activities for more efficient and accurate results. ZINFI’s PRM lets you build your channel your way.