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To be successful, any partner program requires several key elements. It requires a structured channel program. It requires clear channel policies so partners know exactly what they need to do to perform successfully and how their performance is going to be measured and rewarded. It requires clear programs that address both technical and non-technical aspects of the channel program. Finally, a successful partner program requires a platform that enables a comprehensive, unified approach to channel management.

Partner Relationship Management

Business Benefits

Increase Partner Performance

ZINFI’s Partner Relationship Management (PRM) can enable you to build understanding of what programs, policies and processes are working, and what you need to change to drive better performance while you increase partner satisfaction of doing business with you.

Reduce Overall Cost

ZINFI’s Partner Relationship Management (PRM) automates labor intensive manual process steps, eliminates errors, keeps track of various local and global compliance requirements. It allows you to understand what programs are working and what needs changing by saving time and costs.

Increase Intelligence

ZINFI’s Partner Relationship Management (PRM) empowers you to make better decision by giving you visibility and insights into partner activities and performance across various stages of their engagement with your organization. This visibility helps you to focus and get better channel ROI.

Feature Modules

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Your partner business managers (PBMs)/channel account managers (CAMs) have the ability to do business planning, keep track and make sure partners are following the plan

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You can dynamically manage and keep track of all of the contractual documents that your partners sign during the various phases of partner engagement cycle

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This allows you to manage your partner training and certification by various partner tiers, etc., and grow your partner competencies in a systematic way

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Automate your partner onboarding process through contracts, business planning, training, marketing and sales activities to reduce cost and improve partner experience

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You can turn on deal registration and manage the approval of deals, etc. This module can also be connected to your existing CRM infrastructure for seamless review and approval

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This module can enable you to allocate MDF to your partners, and help your partners to apply for program funding and claim compensation by supplying proof of execution

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Automate deal registration, and integrate data about opportunities and deals with your internal CRM

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Automate management of various incentives schemes, e.g., sales rewards, company rebates, and commissions to drive channel performance

Differentiators

Modular

ZINFI’s Partner Relationship Management (PRM) comes with a comprehensive set of 12 individual modules, but you can pick and choose what you need. This allows you to start automating your channel activities based on the defined processes you have today. As you define more channel programs, policies and processes, our PRM platform grows with you at no additional cost.

Adaptive

ZINFI’s Partner Relationship Management (PRM) platform can be quickly configured to fit into your existing infrastructure and connect to other available sub-systems. It also gives you the flexibility to quickly change or modify processes and workflows based on your regional and global needs. This unique ability to apply different workflows to different regions allows you to tailor your channel management approaches around the world based on local requirements.

Intelligent

ZINFI’s Partner Relationship Management (PRM) platform gives you an integrated, 360-degree view of your channel programs, policies and processes to drive partner performance. The more modules you turn on, the better business intelligence you can gather and correlate programs and policies to high-performing partners and partner tiers. This intelligent approach to channel management enables you to build a high-performing channel.

A best-of-breed partner relationship management (PRM) platform can make a huge difference for companies marketing and selling through a global partner network. Organizations that deploy point solutions to create a partner portal or partner management system are likely to regret it in the long run. They will spend a lot more money, end up with a patchwork of applications, and offer a far inferior partner experience and business result. With ZINFI’s PRM platform, you can recruit, onboard, train and manage your partners globally to drive profitable growth. You can increase your channel ROI with dynamic visibility into what is working and what is not. Our PRM platform will quickly identify partners who are on track to become high performers and partners who need extra help. You can enable your regional and field organizations with better visibility, reduce your internal management costs by eliminating redundant steps, and automate day-to-day activities for more efficient and accurate results. ZINFI’s PRM lets you build your channel your way.

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