Press Releases

Fortune 100 Company Deploys ZINFI’s Channel Marketing Automation Platform Globally

Fortune 100 Company Deploys ZINFI’s Channel Marketing Automation Platform Globally

The platform will enable thousands of channel partners globally to co-brand and run integrated campaigns to generate leads and promote products and services.

Pleasanton, CA – October 25, 2016 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that a Fortune 100 enterprise is deploying its Unified Channel Management platform for through-channel marketing automation. This will be one of the largest deployments anywhere, supporting nearly 200,000 channel partners in multiple languages on a worldwide basis.

“We have a very complex and broad channel that serves organizations ranging from small businesses to large enterprises in every corner of the world. We have been looking for a through-channel marketing automation platform for a while, and after evaluating seven different providers we ultimately selected ZINFI’s Unified Channel Management platform,” said the company’s VP of Global Channel Marketing. “We have been very pleased with the ZINFI team’s rapid configuration of the platform to address our complex channel requirements and enable our partners with state-of-the-art marketing capabilities. We look forward to turning on more of ZINFI’s channel marketing automation modules to dramatically reduce operational costs and increase reach and partner satisfaction.”

“Our Unified Channel Management solution continues to lead the industry, not only by defining the future of channel marketing automation, but also by providing robust capabilities for very complex and large enterprises like this Fortune 100 company, which will see immediate and lasting benefits from the deployment,” said Sugata Sanyal, founder and CEO of ZINFI. “We are committed to maintaining a leadership role in this market. Our creation and deployment of state-of-the-art through-channel marketing automation capabilities allows organizations—both large and small—to significantly increase the return on their investment. Our global presence also can provide ‘white glove’ services to both the customer and their partners in different parts of the world—an offering our current competitors are unable to match. This sets ZINFI apart from other providers in the marketplace and makes us the channel marketing automation provider of choice for enterprises today.”

ZINFI has been among the select group of companies that Forrester recently invited to participate in its Forrester Wave™ evaluation of partner relationship management platform vendors. According to the report, “ZINFI’s PRM solution is particularly strong in some of the foundational elements of PRM, specifically its robust support for partner taxonomy/typing and partner tier management…. ZINFI is extending the definition of PRM – its solution portfolio extends beyond PRM.”

Get more information about ZINFI’s Unified Channel Management Platform or to download a copy of our Unified Channel Management: Best Practices Guide.