The Role of Collaboration in Partner Ecosystem Management, featuring Jay McBain: Chapter 7
Chapter 7: Where should channel management technology innovation focus on when considering predictive capabilities in collaboration?
We will learn that companies like Google sits at an altitude too high for meaningful information. The benefit of AI is that partners will become global experts through AI search and own that IP. Google will end up following the AI engine and its content delivery as a subject matter expert and will be shared across channel management marketplaces, connections, and other forms of collaboration. But as a vendor and a partner, how do you compete and secure that spot of expertise?