The Role of Collaboration in Partner Ecosystem Management, featuring Jay McBain: Chapter 1
Chapter 1: How are vendors collaborating with different parts of their non-transactional ecosystems like Affiliate Partners?
Today, every vendor has seven partners that are trusted. Many of these partners may be playing a key role in the implementation of a product but not actually dealing with the purchase that could be done digitally and through digital marketplaces leveraging channel management software. These non-transactional partners and critical for channel management strategies as are attracted to the $6 in services for every $1 spent on the product. Collaboration with these seven through affiliate marketing management is key to success. Have you got a partner marketing management strategy in place for this next generation of collaboration?