Best Practices Videos

Video – Empowering Partner Ecosystems through Collaboration, Loyalty and Automation

Partner ecosystems enable companies to share resources, reach new customers and innovate faster. However, to fully reap the benefits of a partner ecosystem, companies need to empower their partners by building strong relationships, nurturing loyalty and using automation to improve partner performance. In this video, we discuss how to build strong relationships with partners, how to develop long-term relationships with partners via loyalty programs, and how to fine-tune partner performance with data analytics and artificial intelligence.