ZINFI Partner Marketing Concierge Helps 360 Profit Masters Refine Its Marketing Workflow and Generate Promising New Leads
Concierge Provides Timely Assistance and Advice on Using Partner Portal Technology to Automate Processes, Fine-Tune Messaging
Pleasanton, CA — April 16, 2019 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that 360 Profit Masters—a Raleigh-Durham, North Carolina firm that provides guidance to companies contemplating major technology investments—has begun using ZINFI’s partner portal technology to automate and refine its marketing workflow, and has already generated leads worth $200,000 to $300,000 in potential revenue from two initial email campaigns.
360 Profit Masters has access to the partner marketing portal of a major global provider of open source technology platforms, and recently used the portal to set up a series of email blasts for a new campaign targeting C-level executives at accounting, engineering, construction and architecture firms. The partner portal technology is made by ZINFI, and is a powerful component of ZINFI’s channel marketing automation platform that integrates partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
The portal provides the vendor’s partner network with a comprehensive set of marketing and sales assets and tools. 360 Profit Masters has recently downloaded co-brandable emails from the portal, customized them for its target audience and its unique value proposition, and sent them to prospect lists to increase awareness of the vendor’s products and generate interest in 360 Profit Masters’ services. “What I really like about the ZINFI partner portal,” says Susan Hasty, 360 Profit Master’s CEO, “is that once I have it set up, it actually applies continuous integration into my marketing,” says Hasty. “I can continually feed new prospects into the platform without having to come up with a new campaign. It’s been very powerful.”
Hasty has also received valuable advice and assistance from the ZINFI partner marketing concierge service as she adapts to the powerful new tools from the portal. The concierge has not only helped her find and set up appropriate campaigns from the portal, but has also helped her sharpen her processes and messaging. The concierge’s advice has allowed 360 Profit Masters to “break through the noise in the marketplace” and taught her “how to capture attention without overwhelming my target audience,” says Hasty. “Prior to working with the ZINFI concierge, I did not have the degree of clarity I have today. Using the portal and getting advice from the concierge have helped me focus and utilize my time better. I now feel confident I can shift the conversation to something far more powerful when I engage with prospects.”
For more information about 360 Profit Masters’ use of the ZINFI partner portal and its partner marketing concierge service, click here.
In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at https://www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
About 360 Profit Masters
Susan Hasty, from 360 Profit Master brings a diverse amount of business experience, a deep understanding of business strategy, psychology and organizational effectiveness to her role as CEO Coach and Master Facilitator of the LEADERS FIRST Alignment Process. Her unquenchable passion is helping CEOs master their leadership conversations, take charge of their own energy and orchestrate the energy of others . They improve their companies – and their lives – by creating a more collaborative, adaptable and sustainable culture and future. She is certified as a Neuro-Linguistic Programming (NLP) Coach, a Human Capital Strategic Business Partner from HCI, the Human Capital Institute. Susan is a member of the International Coaching Federation, The Association of Neuro Linguistic Programing and a certified member of the Marshall Goldsmith Coaching Network. Susan delivers. It’s guaranteed.