Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – B2B Marketing in the Age of Intelligence: A Comprehensive Guide – Part 1
Launching a video series on B2B marketing, this first part introduces key strategies essential for the high-tech sector, emphasizing the difference between B2B and B2C marketing. It highlights the importance of understanding your market, utilizing digital technologies, and addressing unique challenges to build successful, long-term partnerships. Essential components like market research, content marketing, and digital tool integration are vital for engaging target audiences and driving innovation in a digitally evolving landscape.
