Onboarding Partner Ecosystem to Achieve Loyalty: Chapter 2
Chapter 2: Methods of Partner Onboarding to Drive Partner Loyalty
A macro trend for partner onboarding is a top-down approach. Successful companies understand the value of a partner ecosystems and how they can’t run their business alone. Hence, loyalty is evolving to be the center of all onboarding methods and can be implemented through a Partner Relationship Management solution. Partnerships are at the center of today’s business so the ability to scale recruitment is critical. Onboarding at scale can lack the human touch so automatic activation with hyper-personalization is becoming a key requirement.