Onboarding Partner Ecosystem to Achieve Loyalty: Chapter 6
Chapter 6: How do roles adapt when designing partner programs and who is doing it well?
Due to the fluidity of today’s partner ecosystems, transactions happen by the second and the need to respond at a faster rate is critical. As the speed of business increases, so does the importance of personalization around responses. Companies should consider Partner Relationship Management solution to automate this process.
Digital pathways become essential based upon partner type and role. But partnerships also come in various forms and can be just as effective as typical transactional relationships. Organizations can find themselves in partner stacks but not executing financially through a channel.