Onboarding Partner Ecosystem to Achieve Loyalty: Chapter 4
Chapter 4: How to Track and Reward Channel Partners in a Mixed Partner Ecosystem
When designing an onboarding process through a Partner Relationship Management Platform, organizations must consider the consequential enablement, enablement, and performance management. Three trends are evolving on how to track and reward channel partners in a mixed partner ecosystem.
These include:
- Hyper-personalization of the tracking and reward system so to ensure a rich and fulfilling experience for the partner
- Moving to multipliers by maximising the value of a partnership and ensure that loyalty links directly to the economic value of the partnership.
- Creation of point-based reward systems that value before, in the middle and after point of sale.
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