Onboarding Partner Ecosystem to Achieve Loyalty: Chapter 8
Chapter 8: How Organizations are Redesigning Partner Ecosystems & Programs to Drive Loyalty
Partner ecosystems are evolving, and vendors are looking to Partner Relationship Management solutions to implement digital pathways. Each pathway leads to different activities, partner incentives, and rewards. Expansion is moving from point of sales to point of value. Six swim lanes are evolving at the point of value. This includes multiple strategies at the customer and alliance level.