Onboarding Partner Ecosystem to Achieve Loyalty: Chapter 7
Chapter 7: How Behavioral Change Impacts Specific Partner Ecosystems
Successful companies have learned to identify the opportunities of partners and the business model and not to squeeze it in to a one-fits-all approach. Regardless of participation types, channel partners can build their business around vendor relationships and the defined financial opportunity.
This can be laid out and communicated by a Partner Relationship Management solution Vendors must recognize that they don’t need partners to change their process and style to engage. They must co-exist, collaborate, communicate, co-innovate to drive customer value with as low friction as possible.
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