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C Square Uses Partner Marketing Concierge Services from ZINFI to Create Awareness and Generate Leads for Genesys Customer Experience Solutions

C Square Uses Partner Portal and Partner Marketing Concierge Services from ZINFI to Create Awareness and Generate Leads for Genesys Customer Experience Solutions

Easy access to branded content from the Genesys partner network portal, powered by ZINFI technology, eases the burden of creating effective email campaigns to educate customers

Pleasanton, CA — April 09, 2019 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that Pakistan-based C Square has begun using Genesys Partner Marketing Central, the partner network portal powered by ZINFI.

C Square is an official reseller of Genesys, the global leader in omnichannel customer experience and contact center solutions. C Square markets and sells the Genesys PureCloud®, PureEngage™ and PureConnect™ platforms to financial institutions, government agencies, banks, fast-moving consumer goods (FMCG) companies and fintech organizations, which deploy the solutions to provide a seamless customer experience across any channel and department – from marketing and sales to service.

Through ZINFI technology, Genesys is making it easier for partners like C Square to go to market by providing automated and optimized marketing campaigns and concierge support. This service enables Genesys partners to quickly adapt to partner relationship management (PRM) tools, plan and execute successful campaigns, and stay engaged with available marketing programs.

C-Square“We now have the tools to efficiently engage and educate business about how they can use Genesys solutions to deliver world-class customer experiences and stay ahead of consumers’ evolving expectations for service on any channel,” says Abdul Rafay, Head of Marketing at C Square.

To streamline the process of creating co-branded digital marketing campaigns, the Genesys partner network provided C Square access to a ZINFI concierge to help get the most out of the portal’s many resources and features. “Both the ZINFI concierge and the Genesys partner portal are really helpful and user-friendly – it has simplified access to content and has made executing effective campaigns easy,” says Rafay.

The portal provides partners with campaign-ready content from Genesys, and it has eliminated a persistent bottleneck in C Square’s marketing workflow. “The ZINFI platform does not require partners to build their own electronic direct mail campaigns,” says Rafay. “The campaign tools are all pre-loaded with the Genesys corporate content and style built in.” Now, C Square can quickly download relevant content for campaigns complete with Genesys-approved branding, language, styling and color combinations. “I no longer need to hire a graphic designer or a writer. One person can do it all.”

C Square has now executed several Genesys email blasts targeting existing customers and new prospects, resulting in increased leads.

For more information about C Square’s use of ZINFI’s partner marketing concierge service to train on the Genesys partner portal, click here.

In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).

To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

About C Square
C Square was established in 2009, as a private limited company, with the single aim of offering specialized and enhanced Multi-Channel Customer Experience Management. Our core expertise includes Multi-Channel Contact Centers, Digital Engagement Solutions, IP Telephony, Unified Communication, Social Media Engagement tools and CRM Solutions. Keeping focused on quality of service since our inception, we have been consistently delivering the highest level of Customer Satisfaction. For more information, visit

Media contact:
Melissa McNeil,
[email protected]